PEIHUAN LUO; ABDUL RASHID BIN ABDULLAH. Developing Business Strategy for A Smart Pillow Start-Up in the Malaysian Bedding Industry: A Case Study of Urspillow Inc. International Journal of Sustainable Business and Social Science, [S. l.], v. 1, n. 2, 2026. Disponível em: https://mcglobaledu.com/journal/ijsbss/article/view/28. Acesso em: 15 jun. 2026.