A Study on the Interaction between Social Capital and Cross-cultural communication in Malaysian Chinese Enterprises
Keywords:
Malaysian Chinese enterprises, social capital, cross-cultural, interpersonal relationship networkAbstract
With their profound social capital and effective cross-cultural communication strategies, Malaysian Chinese enterprises have shown significant adaptability and competitiveness in the global business environment. This paper discusses the key role of social capital in enterprise success through the analyses of the construction and utilization of interpersonal relationship network, the cultural characteristics of trust and cooperation, social identity and the sense of group belonging. At the same time, the article also deeply discusses the practices and challenges of cross-cultural communication, including communication strategies, the overcoming of language differences, and cultural adaptation and conflict resolution. Through case studies, the article reveals the interaction between social capital and cross-cultural.
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